How We Edit
We keep the edge on and the hype under supervision.
Receipts > Rhetoric
Signal > Schedule
Clarity > Clickbait
Human in Control
What We’re Doing Here
This site exists to think clearly about AI, power, creativity, and culture—without kneeling to the algorithm or cosplaying as “thought leadership.”
How We Write (and Why It Works)
- We Write With Teeth, Not Templates. If it reads like something you’ve seen a hundred times, it dies in draft.
- Clarity Over Clickbait. We say the thing, show the proof, and move on.
- Context Over Hype. AI isn’t magic; it’s math with incentives. We interrogate outcomes, not press releases.
- Insight Over Noise. We publish when there’s signal, not because a calendar is lonely.
- Human In Control. AI is a power tool. Drafts get ripped apart by humans.
- Receipts Or It Didn’t Happen. Links, screenshots, demos, data—or silence.
- Personality Over Polishing. Tone, wit, and the occasional controlled burn.
What We Refuse
- Jargon cosplay: “revolutionizing synergy,” “transformative disruption.” Miss us.
- Authority laundering: screenshots of AI detectors, vibes-as-evidence. No.
- Fake intimacy: “Hey friend 🙌 we’re in this together.” Bring ideas, not emoji hugs.
- Pay-to-say: affiliates never decide the take. If money’s involved, we say it—loudly.
How We Source
- Primary > punditry. Papers, docs, code, and terms—translated to reality.
- We name assumptions and separate facts from judgment.
- When we’re wrong, we add a timestamped correction. No stealth edits.
Where It Shows Up (Receipts)
Prompt Debt: The Interest Rate on Your AI Workflow — how “quick prompts” compound into chaos.
Reality Boundary Test — five-minute gut check to avoid shipping fantasy.
SEO Séance — raising dead keywords to show why the cemetery is crowded.
Hotel California Onboarding — you can check in; your data can’t leave.
Our Deal With Readers
Argue with the idea, not the author. Bring counter-examples, not swagger. If you make us smarter, we’ll feature you.
The Promise
No PR anesthesia. No keynote glitter. Just work that leaves you with leverage.