-
The AI Audit: How to Find and Fix the Biases in Your Algorithms
“If you don’t audit your models, your customers will do it for you—louder.” The hook. Apple’s new credit card rolls out; women report lower limits than men with the same finances; regulators investigate. Amazon’s résumé filter…
-
Algorithmic Leasing: When a Spreadsheet Decides You’re a Bad Neighbor
“You weren’t rejected by a landlord. You were ghosted by a gradient.” You tour the place, smile at the dog, pretend the water pressure matters. A week later: “We’ve decided to move forward with other applicants.”…
-
Bad UX or Dark Pattern? The Difference—and How to Prove It
“If a click makes money when you’re confused, it was designed that way.” If a website makes you feel clumsy, that’s not an accident—that’s margin. Dark UX isn’t “bad design,” it’s profitable friction: buttons that guide…
-
A/B Test My Memories — Audit the Recall
Version A: heroic origin story. Version B: cringe. Which one did the algorithm reward? You ever argue with someone about a night you both lived—only to realize you’re quoting the photo, not the moment? I caught…
-
Hotel California Onboarding: Welcome In, Good Luck Getting Out
Friction removed, choices misplaced. You open a shiny new app. The first screen beams at you like a hotel concierge who’s already swiped your card. Big, friendly “Continue” button. Timer-ish animation. No obvious “No thanks.” You’re…
-
Empathy Firmware: Why Your Forklift Smiles While It Manages You
Emotions are a UI that moves people, not just pallets. First hour on shift and the robot refuses to make eye contact—mostly because it has none. Just a glowing ring of sensors judging your walking speed…